11 March, 2014
Nissan supports Agri SA rural safety initiatives
- Contributions assist more than 100 Agri Securitas Trust Fund projects
- Projects benefits various farming communities
ROSSLYN, SOUTH AFRICA (11 March 2014) -
Crime-threatened farming communities in the Eastern Cape can sleep a
little easier, thanks to the installation of boom gates that control
entry and exit points in rural farming areas.
This is just one
example of a variety of safety measures provided by the Agri Securitas
Trust Fund, which aims to improve rural safety amongst South Africa's
Nissan became a strategic Agri Securitas
Trust Fund partner 14 years ago, shortly after the Fund's establishment
by Agri SA in 1999. This followed the 1998 Rural Safety Summit, which
proposed that a Rural Safety Strategy be developed to address the high
levels of crime in South Africa's farming communities. Private
organisations, such as Agri SA decided to start their own initiatives to
combat rural crime and attacks on the farming community.
Venter, Nissan South Africa's marketing product manager, says that
Nissan's involvement is the company's way of giving back to one of its
most valued customer markets. We are now in discussions with Agri SA to
negotiate a new agreement to further strengthen our relationship with
the organization and the Trust Fund.
"Our 4X4 and light
commercial vehicle range - especially the Nissan Navara and NP300
Hardbody - are sturdy workhorses renowned for quality, durability and
reliability. As such, they are ideally suited for a variety of farming
applications, which makes them especially attractive to farmers. In
making a contribution for each Nissan vehicle purchased by a customer
from organised agriculture, we are able to make a significant impact on
the Agri Securitas Trust Fund, which relies largely on corporate
sponsorship", says Venter.
"Corporate contributions, such as
Nissan's, together with our own fund-raising efforts, enable us to
achieve our objectives," says Agri Securitas Trust Fund chairman Japie
Grobler. Through our provincial organisations, which are affiliated to
Agri SA, we make financial contributions to farming communities to
reduce rural crime, ranging from murder and stock theft to robbery of
personal valuables and farming equipment."
The Trust's funds are
allocated to support more than 100 crime-prevention projects, which
provide greater security to the farming community as well as farm
workers. Initiatives include radio communication systems, infrared
cameras, hi-tech livestock monitoring equipment, information-gathering
alerts and counselling.
"Nissan recognises the importance of a
secure environment in ensuring a thriving agricultural industry. We are
proud to be associated with the Agri Securitas Trust Fund, which plays a
vital role in the sustainable growth of the sector and job security for
both farmers and their employees," says Venter.
The success of
the Agri Securitas Trust Fund initiatives also relies on a collaborative
effort by a number of law enforcement parties. "We work with the South
African Police Service in formulating policy and establishing processes
to be implemented at local level," says Grobler. "Complementing SAPS
support is the involvement of reservists, volunteers and farm watch
patrols, whose participation is also instrumental in deterring criminal
With an established reputation for having the largest
LCV product range in the country, supported by one of the most
extensive countrywide dealership networks - with numerous accolades in
aftersales service - Nissan SA is pleased to continue its long-standing
association with the Agri Securitas Trust Fund.