20 August, 2012
WOODEX FOR AFRICA BACK IN 2013 FOR ALL THE RIGHT REASONS
Following the success of the inaugural
WoodEX for Africa Exhibition at Gallagher Convention Centre in Midrand in March
this year, WoodEX for Africa will be back - bigger and better - in 2013.
for Africa 2012, the premier exhibition for the timber industry in Africa, was
received with enthusiasm by exhibitors, conference delegates, speakers and
visitors, ensuring that this event will soon be among the finest of its kind
anywhere in the world.
for exhibition space at WoodEX for Africa 2013 are now open. The event will be
held from 21 - 23 March 2013 and will again present a large indoor and outdoor
exhibition with demonstrations, as well as activities such as Timber Games and
Chain Saw competitions.
Jooste, Director of WoodEX for Africa, says WoodEX for Africa is receiving a
lot of interest from the African and European wood industry. "The show has established
itself as the perfect platform for reaching target customers, forging business
relationships and promoting the use of new technologies in Africa. We are very
excited about WoodEX for Africa 2013."
WoodEX for Africa 2012
visitors to WoodEX for Africa 2012 came from Botswana, Mozambique, Namibia,
Swaziland, Kenya, Nigeria, Uganda, Zambia, Zimbabwe, Germany, United Kingdom,
Austria, Czech Republic, France, Sweden, India, Italy, Australia, New Zealand,
Brazil and the United States of America.
visitors came from Gauteng, Mpumalanga, KwaZulu-Natal, Western Cape, Free
State, Limpopo and North West.
Reaching the target audience:
to WoodEX for Africa 2012 indicated that they visited the show because they
received a direct invitation from the exhibitors or organisers, resulting in
targeted, relevant visitors.
also heard about the show through word-of-mouth, street posters, the print
media, e-mail communication and radio. Slightly more visitors were trade focussed
compare to consumers. Most of the trade visitors were CEOs/General Managers or
in Sales Marketing / Purchasing with 77% either making the purchasing decision
or influencing the purchasing decision, confirming that exhibiting at WoodEX
for Africa makes perfect business sense.
Areas of Interest:
Africa visitors indicated that they are particularly interested in:
|Wood Materials, Machinery & Veneer Production
|Furniture Machinery & Production
|Wooden Arts & Crafts
|Solid Wood Working, Machinery & Production
|Related Services in the Timber Industry
|Forestry Industry & Forestry Technology
Surface & Preservative Treatment Technologies
Main Business Activities:
main business activities of visitors to WoodEX for Africa 2012 varied from
Furniture Manufacturers, Contractors & Installers, DIY, Woodworking
Companies, Traders in Wood Products and Woodworking Material & Consumables
to Joinery Companies, Furniture Component Manufacturers, Flooring Companies,
Building Material Suppliers & Dealers, Importers & Exporters of Timber
and Construction Companies.
Main reason for visit:
majority of the WoodEX visitors indicated that they were visiting WoodEX for
Africa to evaluate new products and technology and to network. Other reasons
for visiting the show included to find new suppliers, to find new customers and
to explore import/export opportunities.
for Africa is supported by The Wood Foundation, the South African Wood
Preservers Association, the South African Wood and Laminate Flooring
Association, the Institute for Timber Construction in South Africa, the
Institute for Timber Frame Builders, the Thatchers Association of South Africa,
the Furniture Bedding and Upholstery Manufacturers Association, Forestry SA,
the Sawmilling Association of South Africa and the European Federation for
Woodworking Machinery Manufacturers.
more information about WoodEX for Africa visit www.woodexforafrica.com.
Tel: +27 82 672 0067
On behalf of:
WoodEX for Africa,
Tel: +27 12 751 7604