19 November, 2019
Chainsaw guru celebrates 42 years
|Innocent on Site
the word chainsaw, and Innocent Sefolo's heart probably
beats just a smidgen faster. That's because this particular
granddad has been employed by Husqvarna in Pietermaritzburg
for a mindboggling 42 years - most of which have involved
working with the world-renowned brand's chainsaws.
say he is passionate about his job is an understatement. "I
love what I do," he says with heartfelt enthusiasm.
said the past four decades with Husqvarna have been
wonderful. Highlights, said the Imbali father-of three (and
granddad of five), include a trip to Husqvarna's global
headquarters in Stockholm, and attending a conference in
I also love travelling up north, and seeing other parts of
Africa, like Zimbabwe and Zambia, and I've also been to
Swaziland." More recently he was in Stellenbosch, which he
is the company's chainsaw guru, and a whiz at training
people on how to use Husqvarna's range of super-efficient
machines: think foresters (privateers as well as major
forestry companies), and students (Cedara Agricultural
College, Stellenbosch University wood science/forestry
students), among others.
He also sells equipment.
started my career repairing chainsaws for a Sandvik
franchise, a small family-owned company in Pietermaritzburg,
with just the manager, his wife and I, when I was 25. They
used to import the equipment from Sweden and I learned to
repair and sell the machines. Back then, in 1977, the
business was run from a small 50sqm shop."
company was bought out by Husqvarna, and Sefolo continued
with the new group, becoming more involved in the training
and sales of equipment. "But the chainsaws have always been
my favourites," he confessed. He conceded, however, that the
chainsaws with which he started his career are now on
display in the museum at Husqvarna's Pietermaritzburg
headquarters. "They are very different from what is
available today and what I train people on!"
is particularly proud to have shown the chainsaw ropes, so
to speak, to Roger Jackson, long-serving Husqvarna Business
Jackson: "Back in 1980, the company I worked for bought four
Husqvarna 480SE chainsaws and Innocent was sent to me to
teach me how to maintain and service them. He has an amazing
and humble approach in how he communicates with people, and
it is impossible not to appreciate what he tries to convey."
major assets are his passion for the brand and the product,
added Jackson, as well as his unassuming approach to
everyone and his incredible ability to converse in several
people who use or maintain our products come from diverse
backgrounds, and Innocent has absolutely no problem adapting
to whatever situation he finds himself, and excelling."
said Sefolo's loyalty to the brand and dedication to
excellent customer support "have helped us retain and build
our customer base throughout South Africa and, in some
cases, beyond, like in Mozambique and Zimbabwe".
he was due to retire this month, Sefolo is so valuable to
the company that they've asked him to extend his services.
"I'm happy to do that," he said. "I love my job, and dealing
with and meeting different people. I really enjoy the sales
and the training, and if I had to retire, I think I would
very quickly ‘go upstairs'," he said with a broad grin,
more information about Husqvarna, visit